Hyundai Hope on Wheels and Bronco Motors gave a big check with a big dollar amount on it Tuesday to St. Luke’s & Mountain States Tumor Institute for their pediatric oncology program. Bronco Motors president Grant Petersen, Jr. Presented a check for $75,000 to St. Luke’s Health System officials Tuesday - bringing total donations through the program to the hospital to more than $250,000.
The funds are made possible through sales of new Hyundai vehicles, and will give MSTI a boost in two specific ways. First, a portion of the money will go to the institute’s Gait Program, which studies how young patients walk, and provides ways to get around a little bit better. Second, the dollars will help to continue to build on a cognitive therapy program that helps improve working memory. The Cog Med program actually started last year with funds from Hyundai Hope On Wheels. This is the third straight year the program has given to MSTI.
"This is truly a team effort to help find a cure for childhood cancer," Petersen said. He noted that nationwide the program will top $3 million in 2013, bringing the total donation amount to $72 million.
Idaho Lieutenant Governor Brad Little lauded Petersen’s efforts. “He really has a vision, and this is just the beginning of that vision to give back.”
Great piece of research from eMarketer out today — showing big growth among consumers on smartphones. A whopping 73% of 35-44 year-olds say they read news on their phone:
eMarketer notes this move to mobile is coming largely from folks who had traditionally read a printed newspaper:
All this mobile news reading is likely having an impact on print news subscriptions. Although the percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%, the drop was especially pronounced among those age groups that showed a high incidence of reading on their mobile devices. The biggest dip was for the 45-to-54 age group; 34.4% had a subscription in 2012 vs. 28.0% in 2013.
Read the full study here.
We’ve got a fun new feature on our KTVB Bronco Roundup app — listen LIVE to ESPN Radio Boise! Just fire up the app and tap the Listen Live section. Search KTVB in your app store to download
KTVB Day at the Western Idaho Fair is coming up on Monday August 19th - we’ll have members of our team out there giving out fun prizes and playing great games. Come see us!
Three generations of the Peterson family cut the ribbon on their newest dealership location! The new Peterson Chevrolet opened at the corner of Fairview and Cloverdale in June. The family has been offering cars to Boiseans since 1928, and this latest dealership gives them a brand new facility with an expansive service area to serve Meridian and West Boise.