Peterson Auto Group opens revamped Toyota store
BOISE — One of Boise’s longest running family-owned businesses held a celebration Friday to mark the reinvention and re-grand opening of its Toyota store. Peterson Toyota got a top to bottom revamp, along with sister dealerships Peterson BMW & Peterson Lexus.
Boise mayor Dave Bieter was on hand for the event – and had high praise for the improvements.
“It’s wonderful to see new investment in areas already invested in,” he said. “That’s about as good as it gets for us. This is a wonderful family business, and it’s part of what we love about living here.”
Steed Co. led the 20-month construction effort, which revamped every part of the Fairview Ave. store. The nearly $20 million project gave the 23-acre campus a whole new look. The service department was enlarged and upgraded, and picked up a new body shop – both facilities are made to service all makes of cars and trucks.
New quick lube and state-of-the-art car wash facilities were also added.
Marvin Peterson, patriarch of the family, and well known from TV commercials for the Peterson Auto Group, has been involved in operation of the dealerships for decades. He spoke about the legacy of the operation.
“It was 62-years ago when I joined my dad at the old dealership in Downtown Boise. We were selling Hudson cars back then,” he said.
Peterson notes that his family’s association with Toyota is about to hit a big milestone – fifty years next April.
“My competitors back then said ‘I think they better send you to the insane asylum.’”
But he said – that decision has paid off.
“They are a magnificent supplier. Most of the cars we have here (from Toyota) are made in America, which we’re very proud of.”
Marvin’s son Mark talked about the family feel he works to engender at the business.
“We’re not just a family business with our immediate family, but with all of you – our employees, our customers and our community,” he said.
Mark noted that the investment in the new facility earns them the right to have increased Toyota inventory. He thinks that the already long-lasting relationship will continue.
“We’re poised now to go another fifty years with Toyota,” Mark said. “Hopefully your kids and grandkids will come in and we’ll be here for you.”
Shortly before the ribbon cutting, Marvin, now in his 80s, stopped the crowd for one last quip.
“One thing I should tell you before you go – you must satisfy your love to drive!”
KTVB Social grows more than 50%
KTVB Mobile grows more than 135%
In its 18th year, KTVB.COM grows 3%
It was an unprecedented year of growth for Idaho’s top digital news destinations – the KTVB Digital Network. Pageviews, unique visitors and time spent grew across the board, while social media reach zoomed to market-leading new levels.
KTVB.COM grew by 3% to a total of 134-million pageviews in 2013 – an average of more than 11-million per month. The feat is remarkable in light of the mature nature of the site – in operation for more than 18 years, and already the market’s #1 website by a wide margin.
- The average user spent more than 13 minutes on KTVB.COM during each individual visit, well above industry average, and an increase from 2012.
On mobile, KTVB’s collection of apps surpassed 190,000 total downloads. Together, the apps generated traffic of 113-million pageviews in 2013, an increase of well more than double (135%). The KTVB Idaho News app, KTVB HD iPad app, Bronco Roundup app, ID Lotto app and Idaho Weather apps all saw double or triple digit growth.
- The Bronco Roundup app had its best year ever, increasing downloads and traffic, and ranking as the best-rated Boise State sports app in the iTunes store.
- The KTVB Idaho News app is the state’s most-downloaded mobile app and saw traffic explode – increasing more than 130%.
- The KTVB ID Lotto app, developed with the Idaho Lottery, increased traffic by 95% over 2012.
- The KTVB HD iPad app zoomed to an astounding 272% growth rate.
When combined, KTVB’s web and mobile platforms generated 247-million pageviews, a new record.
On social media, KTVB’s strength is unparalleled – as the leading Idaho media entity on Facebook, Twitter and Instagram. As part of KTVB’s “everywhere” brand promise, the station provides constant news updates across these emerging platforms to give our customers access to news, weather and sports wherever they want it.
- KTVB’s Idaho News Facebook page is the state’s most-popular in any category – with more than 68,000 fans. When the pages for individual anchors, reporters and brands are included, KTVB has more than 120,000 total fans on the platform. This is an increase of 51% over year-end 2012.
- On Twitter, @KTVB is followed by more than 20,000 users. When combined with accounts for individual anchors, reporters and brands are included, KTVB has more than 35,000 total followers on the platform. This is an increase of 50% over year-end 2012.
- On Instagram, KTVB saw growth of 530% on the platform. KTVB is presently the only local media outlet with an updated presence on Instagram.
NBC TO PROVIDE UNPRECEDENTED COVERAGE OF 2014 SOCHI OLYMPICS
NBC Begins 185 Hours of Coverage with Primetime Show on Thursday, Feb. 6
The biggest Winter Olympics in history, set to take place in the biggest country in the world, will receive the most U.S. coverage in Winter Games history
NBC’s coverage of the 2014 Sochi Games begins in primetime on Thursday, Feb. 6, at 8 p.m. ET, one night before the network’s traditional coverage of the Opening Ceremony on Friday, Feb. 7, and continues until the Closing Ceremony on Sunday, Feb. 23. NBC’s schedule is divided into three dayparts – daytime, primetime and late night – for a total of 185 hours over 18 days.
· NBCUniversal is presenting its 14th Olympic Games and eighth consecutive, both the most by any U.S. media company. ABC is second with 10 and four (twice), respectively;
· Bob Costas will host primetime and late night for NBC’s Sochi Winter Olympics Coverage, becoming U.S. television’s first 10-time Olympic primetime host. Clickhttp://nbcsportsgrouppressbox.com/shows/2014-sochi-olympics/ for additional commentator announcements;
· Sochi marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony. The primetime broadcast on Thursday, Feb. 6, is scheduled to include competition in the Olympic debuts of snowboard slopestyle (men’s and women’s), in which two-time Olympic gold medalist Shaun White may compete, and team figure skating, where the U.S. is expected to contend for a medal, as well as women’s freestyle moguls, where defending U.S. Olympic Gold Medalist Hannah Kearney is scheduled to compete;
NBC TO AIR 185 HOURS OF WINTER OLYMPICS COVERAGE FROM SOCHI
NBC will present 185 hours of 2014 Olympic Winter Games coverage from Sochi over 18 days, beginning with primetime coverage on Thursday, Feb. 6 at 8 p.m. ET/PT, and concluding with the Closing Ceremony on Sunday, Feb. 23. Coverage of the Opening Ceremony begins on Friday, Feb. 7 in primetime.
NBC’s 2014 Sochi Games coverage highlights:
· NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, Feb. 6, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, Feb. 7;
· Primetime coverage will include figure skating, short track, speed skating, alpine skiing, snowboarding/freestyle, and more;
· Daytime coverage will include gold medal finals in 11 of the 15 Winter Olympic sports, including speed skating, short track, snowboarding and hockey;
· All 12 new Olympic events, including disciplines in freeskiing, snowboarding and figure skating, will air on NBC;
· NBC will present coverage of the men’s and women’s ice hockey gold medal games live across all time zones;
o The women’s gold medal game airs on Thursday, Feb. 20 at Noon ET/9 am PT;
o The men’s gold medal game airs on Sunday, Feb. 23, with coverage beginning at 6:30 a.m. ET/3:30 a.m. PT;
· NBC’s coverage of the Sochi Games concludes with the Closing Ceremony, preceded by Sochi Gold, on Sunday, Feb. 23, beginning at 7 p.m. ET/PT.
In alpine skiing, reigning Olympic champion Lindsey Vonn, the most decorated skier in American history, is looking to recover from knee injuries suffered in 2013 and repeat her performance at the 2010 Vancouver Games, where she became the first American woman to take Olympic gold in the downhill. Olympic gold medalist Ted Ligety, who won three world titles in 2013, is expected to make his debut in primetime on Sunday, Feb. 9. Eighteen-year-old Mikaela Shiffrin has the makings of the next great American ski racer. She won the world and World Cup titles in the slalom last season to establish herself as the Sochi favorite, and she is also rising fast in her other event, the giant slalom.
In snowboarding, Shaun White looks to become the first American man to win the same Winter Olympic event three times with a gold medal in the men’s halfpipe. White earned the gold medal in the halfpipe in Torino (2006) and Vancouver (2010). He should also contend for a medal in the new slopestyle event. American Jamie Anderson is a favorite to win the gold medal in women’s slopestyle.
NBC’s coverage of figure skating at the 2014 Sochi Games begins with the Olympic debut of team figure skating on Thursday, Feb. 6. The new event will include men, ladies, pairs and ice dance teams for each of 10 qualified countries, including the U.S., Canada, and host Russia. Reigning U.S. champion Ashley Wagner and 18-year-old Gracie Gold could challenge for medals in ladies’ singles, while two-time world champions and 2010 Olympic silver medalists Meryl Davis and Charlie White have a slight edge over reigning Olympic champions Tessa Virtue and Scott Moir in ice dancing after defeating their Canadian counterparts at the 2013-14 Grand Prix Final.
In speed skating, Shani Davis looks to become the first American man to win titles in the same event at three Olympic Winter Games after earning gold in the 1000m in Torino (2006) and Vancouver (2010). Davis also took home silver medals in the 1500m in Torino (2006) and Vancouver (2010), and is the current world-record holder in both of those distances. Medals in both the 1000m and 1500m in Sochi would tie Davis with Bonnie Blair for the most Olympic medals by a U.S. speed skater. Davis became the first African-American athlete to win a Winter Games gold medal in an individual event, and is expected to make his primetime debut on NBC on Wednesday, Feb. 12.
In short track, J.R. Celski aims to build off of his double bronze medal performance in the 1500m and 5000m men’s relay at the Vancouver Winter Games. Celski should compete in all three individual men’s short track events – 500m, 1000m, and 1500m – and lead the U.S. men in the 5000m relay. Celski is the world record holder in the 500m, is the only skater to ever break the 40-second barrier in that event, and will debut on NBC in primetime on Monday, Feb. 10.
NBC will present live coverage of the men’s and women’s hockey gold medal games across all time zones. Live coverage of the women’s gold medal game will air on Thursday, Feb. 20 at Noon ET/9 a.m. PT, with coverage of the men’s gold medal game scheduled to begin on Sunday, Feb. 23 at 6:30 a.m. ET/3:30 a.m. PT. Team USA looks to build off of silver medals in men’s and women’s hockey at the 2010 Vancouver Games, after both teams fell to Canada in the gold medal contests. The U.S. men are expected to be led by numerous Stanley Cup champions. The women are led by Vancouver veteran and team captain Meghan Duggan.
Bronco Motors opens new Infiniti dealership
Bronco Motors held a grand opening for its sixth location Wednesday. The new Infiniti store is the culmination of a 13-year journey for Grant Petersen Jr. The president of Bronco Motors long sought the Infiniti store for the Valley, and finally opened it earlier this fall. The new dealership is part of the Idaho Center Automall, and joins other Bronco brands like Hyundai & Nissan.
"You used to have to go to Portland or Seattle to buy an Infiniti," Petersen said. "Not anymore."
The building focused on energy efficient techniques, and was constructed by longtime Boise builder Jordan-Wilcomb.
The dealership is packed with locally-sourced products, including Idaho sandstone, and photos by local artists.
The number of people employed by Bronco has increased by 56% over the past ten years - to 141 employees.
Nampa’s mayor Tom Dale, Idaho Lt. Governor Brad Little, and a number of other local dignitaries were on hand for the ribbon cutting.
Hyundai Hope on Wheels and Bronco Motors gave a big check with a big dollar amount on it Tuesday to St. Luke’s & Mountain States Tumor Institute for their pediatric oncology program. Bronco Motors president Grant Petersen, Jr. Presented a check for $75,000 to St. Luke’s Health System officials Tuesday - bringing total donations through the program to the hospital to more than $250,000.
The funds are made possible through sales of new Hyundai vehicles, and will give MSTI a boost in two specific ways. First, a portion of the money will go to the institute’s Gait Program, which studies how young patients walk, and provides ways to get around a little bit better. Second, the dollars will help to continue to build on a cognitive therapy program that helps improve working memory. The Cog Med program actually started last year with funds from Hyundai Hope On Wheels. This is the third straight year the program has given to MSTI.
"This is truly a team effort to help find a cure for childhood cancer," Petersen said. He noted that nationwide the program will top $3 million in 2013, bringing the total donation amount to $72 million.
Idaho Lieutenant Governor Brad Little lauded Petersen’s efforts. “He really has a vision, and this is just the beginning of that vision to give back.”
Great piece of research from eMarketer out today — showing big growth among consumers on smartphones. A whopping 73% of 35-44 year-olds say they read news on their phone:
eMarketer notes this move to mobile is coming largely from folks who had traditionally read a printed newspaper:
All this mobile news reading is likely having an impact on print news subscriptions. Although the percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%, the drop was especially pronounced among those age groups that showed a high incidence of reading on their mobile devices. The biggest dip was for the 45-to-54 age group; 34.4% had a subscription in 2012 vs. 28.0% in 2013.
Read the full study here.